Enrichment & Data Hygiene: The Quiet Engine of Qualification in Zoho
Gabbee Team•
Standardize inputs, enrich automagically, and schedule cleanup so qualification signals stay accurate and trustworthy.
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Data Quality Powers Qualification
Bad data breaks scoring and routing. Fix it at the source and on a schedule.
Standardize Inputs
- Webform picklists, domain-based company matching, phone/email validation.
Automate Enrichment
- Use Marketplace enrichers or integrations for industry, revenue, headcount, HQ, and tech stack.
Normalize & Dedupe
- Schedule deduping by email/domain with fuzzy matching; standardize state/country values via Functions.
Compliance Built-In
- Track consent, lawful basis, and suppression flags. Never score or route suppressed records.
Progressive Profiling
- Ask new questions on subsequent forms; reduce friction while deepening qualification.
Fill Gaps with Behavior
- If no title is provided, escalate when they hit Pricing 3+ times or book a meeting.
Quality SLAs
- Weekly data quality reports (missing phone/title, invalid emails, dupes) with clear owners.
Result
Cleaner data = clearer fit signals and fewer false MQLs.
Ready to automate qualification calls?
Launch an AI BDR for Zoho CRM in minutes — natural conversations, objection handling, transcripts, and outcomes written back automatically.
- • Two‑way Zoho CRM sync
- • Call recordings, transcripts, and summaries
- • Qualification scoring with clear next steps
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